High-Performance B2B Paid Media

Smart B2B PPC Campaigns.
Engineered for Fast Conversion.

Stop paying for empty impressions and unqualified clicks. We run highly targeted paid search campaigns designed to drive high-intent traffic to ultra-fast, static HTML landing pages that actually convert.

Free 30-minute commercial audit — no commitment required.

The Problem

Why Standalone PPC Strategy
Fails B2B Companies

Most PPC agencies optimise clicks, impressions, and quality scores while overlooking the actual conversion bottleneck: a slow, bloated, database-driven website. Expensive paid traffic is wasted before prospects even engage.

The Typical Agency

  • Sends traffic to slow WordPress landing pages
  • Charges percentage of ad spend — no incentive to reduce waste
  • Optimises for clicks and impressions, not pipeline
  • No control over the landing page experience
  • Conversion tracking stops at the form, not the CRM

The HelloLeads Approach

  • Builds ultra-fast static HTML landing pages for ad traffic
  • Flat-fee retainer — no incentive to inflate spend
  • Tracks conversions through to CRM pipeline milestones
  • Controls the full journey: ad click → landing page → enquiry
  • Negative keyword lists built before launch to prevent waste

We connect paid media, conversion-focused web design, and CRM attribution into one system. See our full lead generation services.

Platform Capabilities

Four Ad Platforms, One Conversion Goal

Google Ads

Google Ads

Capture active commercial intent with tightly controlled keyword targeting and comprehensive negative keyword lists. Search, Display, and Performance Max campaigns aligned to CRM conversion events.

Meta Ads

Meta Ads

Re-engage non-converting visitors with Facebook and Instagram remarketing. Targeted demographics, lookalike audiences, and conversion-focused creative that reinforces your outbound and organic touchpoints.

LinkedIn Ads

LinkedIn Ads

Target by job title, seniority, company size, industry, and named accounts. Native Lead Gen Forms with CRM integration. The highest-precision B2B targeting available.

TikTok Ads

TikTok & Video

Build early-stage awareness and trust with concise, high-impact video creative for mobile-first decision-makers. Ideal for brand-building alongside direct-response campaigns.

Live Proof

Real Platforms. Real Results.

We don't just manage ad accounts — we build and operate the full lead generation infrastructure.

HeatPumpsAndSolar platform

Heat Pumps & Solar

Owned & Operated

12,400+ homeowners matched with installers via paid search + static landing pages. Evidence of targeted demand capture.

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The Sentry website

The Sentry

Client Project

UK compliance platform. Static HTML build with 100/100 Lighthouse and conversion-optimised enquiry flows.

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TopTenAIAgents platform

TopTenAIAgents

Owned & Operated

10,000+ monthly readers. Demonstrates AI-era search visibility alongside paid acquisition.

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Transparent Pricing

Flat-Fee Retainers.
No Surprise Charges.

We publish our fees. No percentage-of-spend markups, no hidden media margins, no incentive to inflate your budget.

SME Flat Retainer

£750–£1,200/month

For ad spend up to £5,000/month

  • Full campaign management
  • Landing page speed audits
  • Weekly conversion reviews
  • Negative keyword management
  • Clean conversion tracking
Schedule Your Strategy Call
For Larger Budgets

Performance Hybrid

10–20% of ad spend

For ad spend over £5,000/month

  • Advanced audience targeting
  • CRM pipeline tracking
  • Multi-channel attribution
  • Scalable campaign optimisation
  • Custom closed-loop reporting
Discuss Performance Hybrid

Ad spend is paid directly to Google, Meta, or LinkedIn. Management fees contain no hidden media markup. View full pricing details.

FAQ

Common Questions

Why does static HTML architecture improve the ROI of Google Ads campaigns?

Static HTML pages load in under one second with no database queries or server-side processing. This reduces bounce rates on paid traffic, improves Quality Scores, and ensures expensive ad clicks reach a page that actually converts.

How does the agency prevent wasted spend on broad-match search terms in B2B campaigns?

We build comprehensive negative keyword lists before launch, use tightly controlled match types, and align conversion tracking to CRM milestones rather than platform-reported clicks. This prevents budget drain on irrelevant queries.

Is LinkedIn's higher average CPC justified for UK-based B2B target audiences?

For B2B targeting by job title, seniority, company size, and industry, LinkedIn's higher CPC is often justified because it reaches decision-makers who are impossible to isolate on Google. We use native Lead Gen Forms and CRM integration to maximise conversion efficiency.

What are the main limitations of percentage-of-ad-spend agency pricing models?

Percentage-of-spend models create a perverse incentive: the agency earns more when you spend more, regardless of results. Our flat-fee retainer removes this conflict and keeps fees predictable.

How does paid search work alongside Generative Engine Optimisation (GEO)?

PPC captures immediate high-intent demand while GEO builds long-term discoverability in ChatGPT, Perplexity, and Google AI Overviews. Together they create both short-term pipeline and long-term organic visibility.

Stop Wasting Ad Budget

Get a free campaign audit. We will review your active campaigns, identify areas of wasted spend, and check if your landing pages are hurting your conversion rates.

Get Free Campaign Audit