Monthly analysis for UK founders, sales directors, and marketing managers. Real data. No fluff. Published the first of every month.
The Employer NI rise to 15%, a 281-day B2B buying cycle, and an AI SDR cost of £48k versus £120k for a human SDR. May 2026’s data makes the case for restructuring your pipeline function more clearly than any vendor pitch.
UK AI adoption is splitting businesses into haves and have-nots. LinkedIn costs are soaring. Buyers are increasingly self-directed. This April 2026 report covers the benchmarks, signals, and strategies that matter for UK B2B leaders right now.