B2B Outbound Campaigns

B2B Lead Generation Agency UK
Outbound SDR Campaigns & Appointment Setting

Stop buying stale databases and generic lists. We build bespoke, multi-channel outbound campaigns — personalised email, LinkedIn, and phone outreach — that book qualified meetings directly into your CRM. GDPR-compliant, transparent retainers, no lengthy tie-ins.

No lengthy structural tie-ins. Transparent performance dashboard tracking standard.

The Comparison

Hiring an In-House SDR vs
Outsourcing to HelloLeads

Before you recruit, consider the fully loaded cost of an internal SDR — and the hidden costs of ramp time, tooling, and turnover risk.

In-House SDR

  • Fully loaded annual cost: £106,840
  • Recruitment fees and onboarding overhead
  • National Insurance, pension, and benefits
  • CRM, data, dialler, and sequencing tools
  • 3–6 month ramp time to productivity
  • Retention risk and re-hiring cycles

HelloLeads Managed Retainer

  • Annual cost from £60,000 — save £46,840
  • Zero recruitment or onboarding fees
  • All tools, data, and infrastructure included
  • Campaign live in 10 business days
  • Multi-channel expertise from day one
  • Scale up or down with 30-day notice
£46,840 annual savings — 43.8% cost reduction
The Framework

A 5-Phase Multi-Channel
Campaign Architecture

1

ICP Target Mapping

Define industries, company sizes, decision-makers, pain points, purchase triggers, and account priorities to build a precise targeting blueprint.

2

Contact Data Sourcing

Build fresh, verified contact lists — not stale databases. Every record is validated for accuracy and screened against TPS/CTPS registers.

3

Messaging & Sequences

Write personalised cold email, LinkedIn messages, and phone scripts tailored to each buyer persona and their specific pain points.

4

Multi-Channel Launch

Run coordinated email, LinkedIn, and phone activity in parallel. Manage replies, qualify interest, and route conversations to the right channel.

5

CRM Handoff & Dashboard

Push qualified meetings, qualification details, notes, and interaction history into HubSpot, Salesforce, Pipedrive, or Zoho with live pipeline reporting.

What's Included

Everything in Your Outbound Campaign

ICP Discovery Workshops

Collaborative sessions to define your ideal customer profile, qualification criteria, and messaging angles before any outreach begins.

Custom Contact Sourcing

Fresh, verified prospect data built from scratch — not recycled lists. Every contact is validated and TPS/CTPS screened.

Multi-Channel Outreach

Personalised cold email, LinkedIn connection requests and messages, and phone-led appointment setting — all coordinated.

CRM Integrations

Native sync with HubSpot, Salesforce, Pipedrive, and Zoho. Meetings, notes, and interaction history flow directly into your pipeline.

Live Pipeline Reporting

Real-time dashboards showing activity metrics, qualified meetings, cost-per-opportunity, and pipeline contribution — not vanity metrics.

GDPR & PECR Compliance

ICO registration ZB924628. Legitimate interest framework, TPS/CTPS screening, opt-out management within 24 hours, and full audit trails.

Live Proof

Real Platforms We've Built & Run

We don't just talk about lead generation — we build and operate the infrastructure that delivers it.

HeatPumpsAndSolar platform

Heat Pumps & Solar

Owned & Operated

12,400+ homeowner enquiries matched with MCS-certified installers. Real-time lead delivery pipeline.

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The Sentry website

The Sentry

Client Project

UK lone worker safety platform. Static HTML build with conversion-optimised enquiry flows.

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TopTenAIAgents platform

TopTenAIAgents

Owned & Operated

AI agent review directory with 10,000+ monthly readers. Demonstrates organic discovery and content authority.

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The Ecosystem

Outbound Is Stronger
When the Full Funnel Works

Your outbound campaigns are reinforced by four connected services that turn cold prospects into warm pipeline.

Conversion Web Design

Credibility when prospects research you after outreach. Learn more

AI Search / GEO

Visibility in ChatGPT and Google AI Overviews. Learn more

PPC Management

Retarget outbound audiences across search and social. Learn more

Trade Lead Generation

Exclusive renewable leads for MCS installers. Learn more

Transparent Retainers

Strategic Retainer & Hybrid Models

No pay-per-lead gimmicks. No volume promises. Just transparent commercial terms aligned to your pipeline outcomes.

Strategic Retainer

£5,000–£15,000/month

  • Fully managed prospecting campaigns
  • Targeted list building & verification
  • Multi-channel email, LinkedIn & phone
  • Custom lead scoring & qualification
  • Bi-weekly pipeline reporting
  • CRM integration & handoff
Schedule a Strategy Call
Flexible

Hybrid Model

£1,000–£3,000/month + per meeting

  • Lower base fee covers platform costs
  • £100–£200 per qualified meeting
  • Performance-aligned commercial terms
  • Same multi-channel capability
  • CRM integration & dashboard
  • Ideal for testing before scaling
Discuss Hybrid Model

Looking for exclusive trade leads (solar, heat pump) instead? Visit our Buy Leads hub — separate transactional service for MCS-certified installers.

FAQ

Common Questions

How do B2B outbound campaigns remain compliant with UK GDPR and PECR?

We operate under a legitimate interest framework with ICO registration ZB924628. All contact lists are screened against CTPS/TPS registers, opt-outs are honoured within 24 hours, and removal requests are processed immediately.

Why use bespoke multi-channel outreach instead of buying a business database?

Fresh verified targeting delivers better deliverability, lower bounce rates, and coordinated engagement across email, LinkedIn, and phone. Stale databases damage sender reputation and waste SDR time on outdated contacts.

What is the onboarding timeline and when should we expect meetings?

Technical onboarding takes 10 business days. Campaign activity launches in week three, and the first qualified meetings typically land within 30 to 45 days of go-live.

How are meetings qualified and what happens if one misses the agreed criteria?

Qualification benchmarks are agreed upfront during the ICP workshop. Every meeting is reviewed before handoff to confirm it meets the criteria. Appointments that miss the agreed standard are credited back.

Can campaigns integrate with existing sales tools and CRMs?

Yes. We integrate with HubSpot, Salesforce, Pipedrive, and Zoho, pushing qualified meetings, qualification data, interaction history, and notes directly into your existing workflow.

Ready to Build Your Outbound Engine?

Book a strategy call to discuss your ICP, target accounts, and campaign architecture. No hard sell — just a commercial conversation about your pipeline.

Schedule a Strategy Call