Comprehensive B2B lead generation services and sales pipeline solutions
B2B Lead Generation

Build a Predictable Pipeline That Fuels Revenue Growth

Stop buying random contacts. We build first-party data strategies that deliver qualified leads, scored for fit, and ready for your sales team.

No commitment required. Free 30-minute consultation + commercial audit.

Delivering pipeline for UK B2B companies

87%
Lead-to-MQL Rate
£12m+
Pipeline Generated (2024)
100%
GDPR Compliant

Tired of Buying "Leads" That Never Convert?

80% of B2B marketers say lead quality is their #1 problem. You're paying for contacts that don't match your ICP, invalid emails, and "prospects" who've never heard of you.

Random Databases

Bought lists with 40%+ bounce rates and zero context

No Lead Scoring

Every "lead" looks the same—sales waste time qualifying rubbish

GDPR Nightmares

Agencies using questionable data sources that risk your reputation

Our Approach

Pipeline-First, Not Volume-First

We don't sell you a database. We build a custom engine that generates first-party data, scores every lead for fit, and integrates directly with your CRM.

GDPR Compliant Data Shield

First-Party Data Strategies

GDPR-compliant from day one

  • ✓ Custom audiences built from your ICP
  • ✓ Multi-channel nurture (email, LinkedIn, SMS)
  • ✓ ICO registration & consent management
  • ✓ Zero reliance on "scraped" databases
Transparent Lead Scoring Dashboard

Transparent Lead Scoring

Quality over quantity, always

  • ✓ Leads scored by fit, intent, and budget
  • ✓ You see the criteria—no black box
  • ✓ MQL/SQL definitions agreed upfront
  • ✓ Real-time dashboards for accountability
Seamless CRM Integration Blocks

Integrated with Your Stack

CRM-native, not another silo

  • ✓ HubSpot, Salesforce, Pipedrive integration
  • ✓ Works with your PPC campaigns
  • ✓ Feeds qualified traffic to your website
  • ✓ Single source of truth for attribution
Transparent Process

How We Build Your Pipeline Engine

No mystery, no locked-in contracts. Here's exactly what happens from day one.

1

ICP Workshop

We map your ideal customer profile—firmographic data, pain points, buying triggers.

2

Data Strategy Build

First-party data sources identified. Lead scoring model defined. CRM integration configured.

3

Campaign Launch

Multi-channel outreach begins. Email sequences, LinkedIn outreach, nurture workflows deployed.

4

Optimise & Scale

Weekly reporting. Continuous A/B testing. Scale successful channels, pause underperformers.

Transparent Pricing

Choose Your Engagement Model

Unlike most agencies, we publish our pricing. Pick the model that aligns with your budget and risk tolerance.

RECOMMENDED

Strategic Retainer

£5k-£15k /month

Full-service outbound partner. Strategy, data, multi-channel execution, and CRM integration.

  • ✓ Custom ICP audience build
  • ✓ Multi-channel campaigns (email + LinkedIn + SMS)
  • ✓ Dedicated account manager
  • ✓ CRM integration & lead scoring
  • ✓ Weekly performance reporting
  • ✓ 3-month minimum, then rolling
Get Started

Pay-Per-Lead

£300-£500+ /lead

Pay only for qualified leads that match your criteria. Higher cost per outcome, zero retainer.

  • ✓ No upfront monthly fee
  • ✓ Leads verified before handoff
  • ✓ Price varies by vertical (Legal/Finance higher)
  • ✓ Quality guarantee (replacement if invalid)
  • ✓ Best for: testing or low-volume needs
  • ⚠️ 30-50% higher cost vs. retainer long-term
Discuss Options

Hybrid Model

£1k-£3k /mo + performance

Lower base fee covers tech stack. Performance bonus for qualified meetings aligns incentives.

  • ✓ Reduced monthly commitment
  • ✓ Bonus per qualified meeting (£100-£200)
  • ✓ Shared risk model
  • ✓ CRM integration included
  • ✓ Best for: SMEs with tight cash flow
  • ✓ Scales with your success
Learn More

Not sure which model fits? Book a free strategy call and we'll recommend the right approach based on your goals.

Why HelloLeads for Lead Generation?

Transparent Pricing

Radical Pricing Transparency

We publish our pricing ranges upfront. No "request a quote" games. You know what you're paying before the first call.

Quality Focus

Quality Over Quantity

We don't sell you 10,000 "leads." We deliver 50 qualified prospects with transparent scoring so your sales team closes more.

UK Based GDPR Compliance

UK-Based, GDPR-First

ICO registered (ZB924628). All data practices comply with UK GDPR. No offshore teams, no questionable lists.

Integrated Ecosystem

Ecosystem Approach

Lead gen works best with PPC and a high-converting website. We integrate all three.

Real Time Dashboards

Real-Time Dashboards

Live reporting on accepted leads, conversion rates, and cost-per-acquisition. No more waiting for monthly PDFs.

Flexible Contracts

Flexible Contracts

3-month minimum on retainers, then rolling. Cancel with 30 days' notice if results don't meet expectations.

Real Results, Not Inflated Promises

We don't publish fake "10,000% ROI" case studies. Here are realistic, verified metrics from 2024.

83%
Surge in B2B Decision-Makers
Willing to Spend £8m+ Digitally (2026)
87%
Lead-to-MQL Rate
Industry avg: 13%
3.2x
Average ROAS
For integrated campaigns
100%
GDPR Compliant
ICO Registered: ZB924628

"We were buying leads from three different vendors—90% were rubbish. HelloLeads built us a first-party data engine that delivers 20 qualified meetings per month. Our pipeline tripled in Q3."

— Operations Director, B2B SaaS Company (London)

Frequently Asked Questions

69% of buyers research before contacting you. Here's what they usually ask.

How is this different from buying a lead list?
Lead lists are static, scraped databases with 40%+ bounce rates and zero context. We build first-party data strategies—custom audiences generated specifically for your ICP, nurtured with multi-channel outreach, and scored for fit before handoff. You own the relationship, not a database vendor.
What industries do you specialise in?
We work across B2B verticals including SaaS, Professional Services, Finance, Healthcare, Manufacturing, and Legal. Our ICP workshop tailors the strategy to your specific market. If you're selling to UK businesses with deal values over £5k, we can help.
How do you ensure GDPR compliance?
We're ICO registered (ZB924628). All outreach uses legitimate business interest as the lawful basis (B2B exemption under UK GDPR). We manage opt-outs within 24 hours, never use scraped consumer data, and provide full audit trails. You won't receive an ICO complaint working with us.
What's included in the Free Commercial Audit?
We analyse your current lead generation approach—channels, conversion rates, cost-per-acquisition, and lead quality metrics. You'll receive a 30-point report showing where you're losing money, plus our recommendations for a first-party data strategy. No obligation, no sales pitch—just honest analysis.
Do I need to commit to a long contract?
Strategic retainers require a 3-month minimum (realistic time to build and optimise a pipeline engine), then go rolling with 30 days' notice. Pay-per-lead has zero commitment. Hybrid models are flexible. We don't lock you into 12-month contracts—if results don't meet expectations, you can exit.
How many leads should I expect per month?
We don't promise "500 leads/month." Volume depends on your ICP specificity, budget, and vertical. A realistic strategic retainer delivers 30-80 qualified leads per month (scored MQLs, not raw contacts). We optimise for pipeline value, not lead count. You'd rather have 40 qualified leads than 500 junk emails.
Can this integrate with our existing CRM?
Yes. We integrate with HubSpot, Salesforce, Pipedrive, Zoho, and most major CRMs. Leads flow directly into your system with scoring metadata, source attribution, and nurture history. You don't export CSVs—it's a native integration with real-time sync.

Ready to Build a Predictable Pipeline?

Book a free 30-minute strategy call. We'll audit your current lead gen approach and show you exactly how we'd build a first-party data engine for your ICP.

No obligation. No credit card required. Just honest advice.