Privacy Policy

 

Effective Date: 22nd May 2025

This Privacy Policy outlines how Hello Leads Ltd. (“The Company,” “We,” “Us,” “Our”), a trading style of, or entity managed and run by, or owned by Hello Leads Ltd. (Registered in England & Wales no. 10286382), handles your personal data. This policy applies to the website you are currently visiting (the “Website”).

“You” and “Your” refer to any individual using the Website’s services or products, whether directly or indirectly.

The Company and Our Services

We provide three main service areas:

  • Client-based internet marketing services: We market our clients’ services and products through this Website.
  • Customer-based internet marketing services: We market products and services within specific categories to internet users visiting the Website. If you are reading this policy on the Website, you are a Website visitor.
    • We may transfer you directly to a product or service provider’s website via a link from our Website.
    • Alternatively, we may collect your contact details and transfer them to our client, who will then contact you directly.
  • We may also display third-party links, links to third-party websites, and third-party advertisements or banners on the Website.

Your Agreement to This Privacy Policy

By using this Website, you agree to be bound by this Privacy Policy. If you are acting on behalf of another person, you confirm by using this Website that they have also agreed to be bound by this Privacy Policy.

We reserve the right to update this Privacy Policy. The version appearing on the Website when you use it will apply to your use at that time.

How We Use Your Information

We are committed to protecting your privacy and confidentiality. However, we also need to use and process the information you provide to:

  • Operate the Website effectively.
  • Manage and run Our business.
  • Fulfil any service we offer on our Website.
  • Enable others whose services/products we market to provide services, products, quotes, or invitations to you.

Cookies and Analytics

To make the Website as effective as possible, we may use cookies. These cookies may store information on your computer to simplify future use of Our Website. We may also monitor how you arrived at Our Website, how you used it, and which links you clicked. Links can be tagged to ensure correct commercial payments for their use.

You can disable cookies within your internet browser settings (usually found under ‘tools’, then ‘options’, and then ‘privacy’). Please note that disabling cookies may affect the full functionality of certain Website features.

Sharing Your Data

We may use your data to satisfy our own business needs, which can include sharing that data with others. For example, during data backup, web hosting, or with our advisors, bank, or any other party providing services to us. This may also include sharing information with regulatory authorities.

If we send you emails, we may include a code that allows us to identify which emails have been opened. This helps us understand which email communications are most beneficial or likely to be opened and read.

The owners of The Company also own other companies. To reduce costs, we may share back-office services and data between these companies.

If we offer a service on our Website (whether provided by us or others), we will use your data in the provision of that service as described on the Website.

If you show interest in a product or service marketed on our Website, we may pass your data to that product or service provider. This will be either at your request or based on the interest you’ve shown on this Website.

We may use email as a valid communication method. While we take reasonable steps, we cannot control the route an email takes across the internet, the level of security it receives en route, or the countries it passes through.

We may also use your data as provided for in our data registration with the Information Commissioner’s Office (ICO) under registration number ZA005524.

Lawful Bases for Processing (GDPR/UK GDPR)

Under UK data protection law (including the UK GDPR), we must have a lawful basis for processing your personal data. Our lawful bases for processing your data may include:

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., signing up for a newsletter). You have the right to withdraw your consent at any time.
  • Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., providing a service you have requested).
  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights and freedoms do not override those interests (e.g., for internal administrative purposes, improving our services, or fraud prevention). We will always balance our legitimate interests against your rights.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject (e.g., for tax purposes or regulatory reporting).

Sensitive Personal Data

If you provide us with sensitive personal data (e.g., health information, racial or ethnic origin), we will only process this with your explicit consent or where another lawful basis permits us to do so under UK data protection law. Your provision of such data will be taken as your explicit authority for us to use that data in any way necessary to provide the service to you, including passing that data to others, but only where legally permitted.

Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • Right to be informed: You have the right to be informed about how we collect and use your personal data. This Privacy Policy serves to fulfil this right.
  • Right of Access: You have the right to request a copy of the personal data we hold about you. We will respond to your request promptly, and in any event within one month of receipt. No charge will be levied for complying with a data access request.
  • Right to Rectification: You have the right to have inaccurate personal data rectified, or completed if it is incomplete. We endeavour to ensure that personal data is up-to-date, accurate, and complete. If you wish to correct your personal data held by us, please contact us at Hello@helloleadsai.com. Your requests will be dealt with in a prompt and proper manner.
  • Right to Erasure ( “Right to be Forgotten”): You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing. This right is not absolute and applies in certain circumstances, such as when the data is no longer necessary for the purpose for which it was collected, or when you withdraw consent and there is no other lawful basis for processing. Requests to delete personal data will be subject to any applicable legal and ethical reporting or document filing or retention obligations imposed on The Company. Certain data we are legally required to retain for set time periods.
  • Right to Restriction of Processing: You have the right to block or suppress the processing of your personal data in certain circumstances (e.g., if you contest the accuracy of the data).
  • Right to Data Portability: You have the right to obtain and reuse your personal data for your own purposes across different services. This right applies when the data is processed by automated means and based on consent or contract.
  • Right to Object: You have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority, including profiling; direct marketing (and profiling for direct marketing purposes); and processing for purposes of scientific/historical research and statistics.
  • Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, except in certain circumstances.

When you contact us about your data, we reserve the right to ask you to provide evidence of your identity to ensure the security of your information.

Marketing Communications (“Spamming”)

The Company does not condone “spamming.” Spamming is defined as sending unsolicited emails, usually of a commercial nature, in large numbers to individuals with whom the sender has had no previous contact or who have declined to receive such communications.

In contrast, where The Company believes that certain products or other information may be of interest to you, it reserves the right to inform you by email while giving you the choice of opting out of such service.

Where you provide an email address and indicate your interest in a product or service, we may provide you with updates on similar products or services accessible through this Website or other websites with which we are connected.

Contact by Third Parties

Where you ask us to introduce you to a third party, whether by specific request or by providing us your details, you are soliciting such contact by whatever communication means.

Links to Other Sites

This Privacy Policy applies only to this Website and not to third-party websites. This Website may provide links to other websites which we believe may be of interest to our visitors. However, due to the nature of the World Wide Web, The Company cannot guarantee the standards of every website link it provides or be responsible for the contents or privacy practices of other websites.